Lety  SyCip

Lety SyCip

REALTOR®

License #: CA DRE 01066644

REALTY EXPERTS

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510-882-5151
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510-226-2444
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What Zillow’s 20-Year Brand Playbook Can Teach Every Real Estate Agent

USA Real Estate News-RISMedia - 5 hours 32 min ago

Twenty years ago, Zillow’s first marketing move was a product that solved a real problem and got people talking—neighbors comparing Zestimates, consumers saying, “I found this on Zillow” to their agents. No Super Bowl ad. No massive media budget. No TV campaign. That word-of-mouth wasn’t an accident. Every feature had to pass one test: would…

The post What Zillow’s 20-Year Brand Playbook Can Teach Every Real Estate Agent appeared first on RISMedia.

UWM Posts Strong Q1 Results Powered by Solid Margins, In-House Servicing Progress

USA Real Estate News-RISMedia - 6 hours 22 min ago

United Wholesale Mortgage (UWM) delivered what CEO Mat Ishbia called an “exceptional quarter,” reporting loan origination volume of $44.9 billion for Q1 2026, up 39% year-over-year and marking the company’s second-highest first quarter in company history. The Michigan-based wholesale lender reported total revenue of $901.4 million, net income of $170.4 million and adjusted EBITDA of…

The post UWM Posts Strong Q1 Results Powered by Solid Margins, In-House Servicing Progress appeared first on RISMedia.

3 Ways to Reclaim Your Work-Life Balance

USA Real Estate News-RISMedia - 6 hours 25 min ago

The reality of being a real estate agent can be brutal. Your phone buzzes at 9:00 p.m. with a client question. You get a text early on a Sunday morning about a showing. Your family dinner gets interrupted by an appraisal that needs attention. Sound familiar? Real estate agents sacrifice a lot for their careers,…

The post 3 Ways to Reclaim Your Work-Life Balance appeared first on RISMedia.

How to Tell If a Tired Landlord May Be Ready to List

USA Real Estate News-RISMedia - 6 hours 56 min ago

As a real estate agent, you know motivated seller leads are the foundation of your business. But what if you’re overlooking one of the highest-value opportunities? Meet the “tired landlord.” Tired landlords have likely held a property for 15 or more years and may be overwhelmed or frustrated with the difficulties of property management. Identifying…

The post How to Tell If a Tired Landlord May Be Ready to List appeared first on RISMedia.

Who Survives the Next Decade Will Build Something Worth Owning

USA Real Estate News-RISMedia - 7 hours 47 min ago

A broker called me last week and said something I haven’t stopped thinking about. “Jemila, I think I built the wrong thing.” She wasn’t talking about her production. She wasn’t talking about her market share. She was talking about the structure underneath all of it. Whether the business she’d spent a decade building would still…

The post Who Survives the Next Decade Will Build Something Worth Owning appeared first on RISMedia.

Reffkin Addresses Industry’s ‘Shifting Stance’ on Phased Marketing as Compass Touts Growth

USA Real Estate News-RISMedia - 8 hours 50 min ago

Compass remains in headlines this week as CEO Robert Reffkin addressed the industry’s “shifting stance on phased marketing” in the company’s recent Q1 2026 earnings call, as the brokerage touts new synergies and business growth from its recent acquisitions. Speaking to investors, Reffkin said that he and other Compass executives are “pleased to see several…

The post Reffkin Addresses Industry’s ‘Shifting Stance’ on Phased Marketing as Compass Touts Growth appeared first on RISMedia.

Mortgage Applications Down 4.4%, Average Loan Size Reaches 36-Year High

USA Real Estate News-RISMedia - 10 hours 3 min ago

Mortgage applications declined for a second week in a row as economists point to economic uncertainty and geopolitical tensions continuing to weigh on activity and drive mortgage rates up. According to the latest Market Composite Index from the Mortgage Bankers Association (MBA)—its measure of mortgage loan activity volume and includes purchases and refinances—decreased 4.4% on…

The post Mortgage Applications Down 4.4%, Average Loan Size Reaches 36-Year High appeared first on RISMedia.

NAR urges Congress to block proposed HUD budget cuts

USA Real Estate News-Inman - 11 hours 28 min ago
The National Association of Realtors is calling on Congress to reject a White House budget proposal that would eliminate billions in federal housing funding.

Remodeling growth to slow sharply in early 2027: Harvard’s Joint Center for Housing Studies

USA Real Estate News-Inman - 13 hours 15 min ago
Home remodeling spending is expected to remain positive through early 2027, but growth will slow to a pace below overall inflation, according to new data from Harvard University's Joint Center for Housing Studies.

Gary Keller: Private listings could make MLS a ‘market of last resort’

USA Real Estate News-Inman - 13 hours 26 min ago
The Keller Williams chairman argued that "the issue isn’t whether people know — it’s which people know, and who gets to decide who knows."

Luxury Presence launches unified AI platform for agents

USA Real Estate News-Inman - 15 hours 28 min ago
Luxury Presence unveiled a revamped platform Wednesday that consolidates website, marketing, advertising and client relationship tools into a single AI-powered system.
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