Lety  SyCip

Lety SyCip

REALTOR®

License #: CA DRE 01066644

REALTY EXPERTS

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510-882-5151
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510-226-2444
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Meet Areia, real estate’s ‘synthetic human,’ always-there agent avatar

USA Real Estate News-Inman - Tue, 2025-12-23 10:22
An acronym for Autonomous Real Estate Intelligence Assistant, Areia assumes the look of a blond woman as it helps buyers peruse the market and sellers understand pricing strategy.

When your social account gets hacked, your clients are next

USA Real Estate News-Inman - Tue, 2025-12-23 04:00
Real estate agents are high-trust targets. A compromised Instagram or Facebook account can turn into a fast-moving scam aimed at your sphere, your clients and your reputation.

Real estate’s ghosts: A compliance carol for past, present and future

USA Real Estate News-Inman - Tue, 2025-12-23 04:00
On the eve of reflection, choice and accountability, compliance expert Summer Goralik shares a compliance carol with the real estate industry.

The biggest recruiting mistake most real estate leaders make

USA Real Estate News-Inman - Tue, 2025-12-23 03:33
One-size-fits-all recruiting pitches are costing brokerages top talent, writes recruiting expert Brett Jennings. Here’s how an assessment-driven, customized approach changes everything.

Retention systems that keep agents loyal (even when opportunity knocks)

USA Real Estate News-Inman - Mon, 2025-12-22 17:14
Real estate agent retention isn’t about locking people in, coach Verl Workman writes. It’s about building something they don’t want to leave.

CMLS Announces 2026 Board of Directors

USA Real Estate News-RISMedia - Mon, 2025-12-22 16:48

The Council of Multiple Listing Services (CMLS) has announced its 2026 Board of Directors, which brings together experienced MLS leaders from across North America.  The 2026 Board will build on CMLS’ ongoing work in policy development, collaboration and governance, supporting MLSs as it navigates an evolving industry landscape and increasing demands for clarity, consistency and…

The post CMLS Announces 2026 Board of Directors appeared first on RISMedia.

Choose a side! How selective outrage can increase your leads

USA Real Estate News-Inman - Mon, 2025-12-22 16:26
Whether we like it or not, people don’t just want a service anymore, Josh Ries writes. They want alignment. They want to know what you stand for and against.

Team Achieving Major Success as New Construction Booms on Former Farmland Near Raleigh, N.C.

USA Real Estate News-RISMedia - Mon, 2025-12-22 15:52

Above, Tammy Register Tammy Register was a medical billing manager in 2003, when a bilingual colleague of hers began a side job translating for a local real estate firm. Register, a native North Carolinian with a passion for helping people, caught her colleague’s excitement. Intrigued by the possibilities, she became licensed soon afterward and began…

The post Team Achieving Major Success as New Construction Booms on Former Farmland Near Raleigh, N.C. appeared first on RISMedia.

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