Lety  SyCip

Lety SyCip

REALTOR®

License #: CA DRE 01066644

REALTY EXPERTS

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510-882-5151
Office:
510-226-2444
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The 3-letter mailing system any agent can set up this month

USA Real Estate News-Inman - Thu, 2026-06-25 03:00
A single just-listed postcard after a single sale is a coin toss, not a campaign, coach Darryl Davis writes. Marketing works on the principle of effective frequency.

May’s new-home sales data reveals a shrinking affordable market

USA Real Estate News-Inman - Wed, 2026-06-24 14:41
New single-family home sales fell 7.3 percent in May, but the bigger story is the shrinking share of affordable new homes.

Why the Bed Bath and Beyond deal is worth your attention

USA Real Estate News-Inman - Wed, 2026-06-24 14:31
Big companies are racing to own more of the homeownership lifecycle, Deb Siefkin writes. Agents need to earn more trust in the client’s decision-making process.

Little Change in Mortgage Application Activity

USA Real Estate News-RISMedia - Wed, 2026-06-24 14:25

Mortgage rates remain elevated but application volume remains higher than last year at this time, according to the latest data from the Mortgage Bankers Association (MBA).  The latest Market Composite Index from the MBA—its measure of mortgage loan activity volume and includes purchases and refinances—shows little change in application activity this week, increasing 1.0% on…

The post Little Change in Mortgage Application Activity appeared first on RISMedia.

7 tips for turning social media content into measurable results

USA Real Estate News-Inman - Wed, 2026-06-24 14:23
Social lead gen hub POP.STORE is expanding its focus on real estate, helping agents turn content and social media engagement into measurable business results. Troy Palmquist talks with GM Jo Wong about the platform’s upcoming VidCon appearance featuring Andrew Jevin and Glennda Baker.

Luxury clients can spot a pitch, but they can’t ignore your expertise

USA Real Estate News-Inman - Wed, 2026-06-24 14:08
Stop trying to sell yourself, and start emphasizing your expertise to make a big impression on high-net-worth clients, coach Verl Workman writes.

REBNY Names Jonathan L. Mechanic Next Chair of the Real Estate Board of New York

USA Real Estate News-RISMedia - Wed, 2026-06-24 14:07

Above, Jonathan L. Mechanic The Real Estate Board of New York (REBNY) announced that Jonathan L. Mechanic, chairman of law firm Fried Frank’s Real Estate Department, has been elected to serve as the next chair of REBNY. His election marks the first time in REBNY’s history that a practicing attorney will lead the organization.  “Jonathan…

The post REBNY Names Jonathan L. Mechanic Next Chair of the Real Estate Board of New York appeared first on RISMedia.

Industry Briefing: Hoby Hanna Talks Growth, Leadership and Consolidation in a Changing Market

USA Real Estate News-RISMedia - Wed, 2026-06-24 14:04

Above, from left: Howard ‘Hoby’ Hanna and John Featherston Howard Hanna Real Estate Services has seen significant growth and expansion over its nearly 70 years in business, even amid the intense consolidation currently taking place in the residential real estate industry. During the latest RISMedia Industry Briefing, RISMedia Founder and CEO John Featherston sat down…

The post Industry Briefing: Hoby Hanna Talks Growth, Leadership and Consolidation in a Changing Market appeared first on RISMedia.

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